An organization's digital assets can be efficiently stored, organized, managed, retrieved, and distributed using a software and system solution known as a digital asset management solution. Both a business procedure and a type of information management technology, or a digital asset management system, can be referred to as digital asset management (DAM). Many enterprises can develop a centralized location where they can access their media assets thanks to DAM features.

A unified system for organizing and accessing media assets is created by digital asset management (DAM), which is both a business process and an information management technology.